ALAIN DELON ● 亞蘭德倫 ●


Alain Delon, a well known worldwide movie superstar, was born in 1935 in France. Alain Delon was one of the Europe’s most prominent actors and sex symbols in the 1960s. Delon started the company managing products under his name since 1999. Now, there are over 100s kind of AD products in different categories around the world and become one of the world’s leading international brands.

President of the French Republic to represent France with him at the opening ceremony of the World Expo in Shanghai in May 2010. Alain Delon is one of the most influential individuals in France now without a doubt.


SLAZENGER ● 史萊辛格 ●

Slazenger was officially founded in 1881 by the Slazenger brothers, Ralph and Albert. The truly British brand has been a pioneer in sports equipment. Today, Slazenger is one of the world’s oldest surviving sporting brands.

Slazenger tennis balls were first requested to be used at Wimbledon by champion tennis players. Slazenger became the official Wimbledon tennis ball supplier in 1902. Eighty-four years later, the yellow Slazenger balls were first introduced at Wimbledon. This is now acknowledged as the longest unbroken sports sponsorship in sporting history. British tennis player Fred Perry used a Slazenger tennis racket during his winning Grand Slam match at the US Open in 1932. In addition, Slazenger footballs were chosen for the World Cup in 1966.

Over the years, Slazenger sports equipment has been used by some of the most famous names in sporting history from tennis player Fred Perry to cricket players Sir Don Bradman and Sir Viv Richards. Slazenger has also manufactured equipment and clothing for cricket, hockey, rounders, badminton as well as swimming.

Ralph Slazenger once said that Slazenger was “a small, friendly company despite its international operation”. Since then, Slazenger has grown to become one of the world’s foremost sports brand. Slazenger has always been known for its premium quality sports equipment. The brand will also continue to invest in beginner to professional levels.

GIORDANO ● 佐丹奴 ●

Giordano embodies the contemporary lifestyle choices – simplicity in design and quality in substance. Its total commitment to superior service, excellent quality and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy.

The brand’s merchandise mix of relaxed and smart casuals has proven popular for all age groups and nationalities, demonstrating the global appeal for the brand.

The heart of the Giordano system is that it is totally customer responsive. Information, speed and simplicity are the key components driving the entire operation.

Giordano’s brand philosophy is modern simplicity and style - where less is more and a style that accentuates and enhances an individual’s inner beauty through modern, classic and timeless clothes. In an industry constantly adapting to changing trends that result in rising production costs, Giordano has developed a flexible approach to fashion retailing.

E.L.A ● 英獅皇 ●
KINGDOM ● 王國 ●